A fad in the watch industry that has really caught on over the last couple of years has been black steel or PVD-coated watches. Brands such as Hublot, Bell & Ross and Blancpain for example have all experienced great success with the Big Bang All Black, the Phantom and the Fifty Fathoms Dark Knight respectively. Breitling, meanwhile, has also been successful throughout the black steel craze by launching several PVD-coated pieces of their own.
In recent years, Breitling sold out of the Blacksteel Avenger Skyland, limited to 2,000 pieces worldwide, and the Blacksteel Super Avenger, limited to 3,000 pieces worldwide. A couple months ago, at Baselworld 2010, Breitling decided to come out with two more limited edition black steel pieces with the Blacksteel Blackbird and the Blacksteel Avenger Seawolf Chronograph.
The fact that Breitling decided to come out with two black steel models this year leads me to believe they are confident the passion for black steel watches is still alive and well. While the main Breitling story out of Baselworld 2009 was the launch of their first in-house movement in the Chronomat B01, the new Breitling releases from this year seem to be focused around new versions of watches already in production, aside from the Galactic line.
Will the Breitling black steel craze go on for as long as Breitling wants it to, or will it eventually slow down in favor of other models?