Last Sunday morning I went out to brunch with four friends of mine. Four of the five of us were wearing nice watches. One was wearing a Hublot Big Bang, one was wearing a Tag Heuer, another was wearing a SuperOcean Steelfish and I was wearing a Chronomat B01. It was a nice little collection the four of us had going together.
After I ordered some delicious blueberry pancakes, my one friend asked what time it was. My buddy who was wearing the Hublot brought out his Blackberry, looked at it for a second and said, “12:15.” I could not believe it! I immediately asked him, “Did you really just take out your cell phone to see what time it is?” The guy was rocking a ridiculously sick 44mm Big Bang!
We then had a short conversation as to the overall purpose of a nice watch. We all love watches obviously; four of us were wearing one at that time, and our other friend owns a really nice two-tone Rolex. When asked what the time was though, my one friend still looked at his Blackberry.
If you think about it, watches are really one of the only ways a man can express himself from a material standpoint. Musician John Mayer, who is a huge watch collector, had a great quote: “A man’s got two shots for jewelry: a wedding ring and a watch. The watch is a lot easier to get on and off than a wedding ring.”
Why do you wear a watch? Is it because it makes you happy and puts you in a good mood, or do you wear one primarily to know the time?