Baselworld Smart Phone App

If you follow me on twitter, you may have noticed last week that I tweeted about the release of the BASELWORLD smart phone application.  This innovative app completely redefines the watch fair experience. Using a 3D navigation system, the interactive map assists with orientation of the show grounds and allows access to the 1800 exhibitors. A broad variety of information is also available with this app, including visitor information, a complete list of exhibitors with company descriptions, product pictures and contact details. Users will also receive a selection of news and articles from the current issue of The Daily News every day.

Other features include:

–       Search, browse and locate participants on the 3D map

–       Search exhibitors via index of products or brands

–       Explore show design

–       Access to the media centre

–       Synchronized exhibitor contact data to address-book

–       Ability to email exhibitors from within the application

–       Access to useful information regarding your stay at the show

This application is free and extremely informative regardless of whether you are attending BASELWORLD 2011. If you have a smart phone or an iPad, I definitely recommend you check it out!

I cannot wait to this year’s new releases starting next week!



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