There was an awesome article in The New York Times this week about watches being rediscovered by the cell phone generation. If you have yet to see it, I definitely recommend you check it out:
In today’s world, watches certainly are not necessary to find out what time it is. There seem to be cell phones and apple products everywhere you look. I wrote a blog a while back about when a couple buddies and I went out to brunch, someone asked what time it was and two of us reached for our cell phones. We all had nice watches on at the time…
Once cell phones became prevalent in our society, many people thought watches would become obsolete. After all, they are no longer as necessary. But in the end, is the time what watches are all about?
Musician John Mayer is a huge watch collector, and in addition to having a great last name, he has an awesome outlook on watches. He was once quoted as saying, “A man’s got two shots for jewelry: a wedding ring and a watch. The watch is a lot easier to get on and off than a wedding ring.”
There are not many way for a man to express himself in a material sense. The best quote in the NY Times article is Mr. Thoreson’s about how a watch is “an understated statement about your station in life, your taste level.” Watches are not just timepieces, and clearly that message is being accepted by the cell phone generation.