Zenith is Back.

I know many Breitling enthusiasts are eagerly awaiting the company’s first in-house movement to be put in an exhibition caseback, and I can tell you that it’s coming and it won’t be long…  A brand that already has their extremely reputable in-house chronograph movement visible through an exhibition caseback is Zenith, a brand that has really reemerged onto the scene in the watch industry.

Zenith is one of the few true manufacturers in the Swiss-watch world today, meaning they make all of their movements themselves.  A couple other true manufacturers are Rolex, Patek Philippe, Glashutte, Girard-Perregaux and Jaeger-LeCoultre.  Zenith’s famous El Primero movement is arguably the best chronograph movement in the world; in fact, Rolex used it in the Daytona until they went completely in-house in 2002.

The El Primero movement beats 36,000 times an hour, while the average chronograph watch operates at 28,800 vibrations per hour.  Frequency is what creates accuracy, so the El Primero movement is therefore supposed to hold time better.

Zenith’s legendary El Primero calibre was the world’s first automatic chronograph to beat at a rate of 10 vibrations per second.

Anyway, for a couple of years, Zenith was coming out with watches in their Defy series that were outrageously overpriced.  I mean we are talking $27,000 titanium chronograph watches on rubber straps…  You should only make your price tag that high if you want to end up like Wyler

Understanding that those watches are not what people are looking for in today’s market, they decided to change it up and get back to their roots.  The new El Primero 36,000 stainless steel chronograph now retails for $7,900.  Not only is it an extremely sharp looking watch, it showcases the movement that defines who they are in an exhibition caseback.  Now that’s what I’m talking about….

If you have yet to see the new El Primero Striking 10th Chronograph, you absolutely have to.  This timepiece is limited to 1969 pieces worldwide and has a large red central 1/10th of a second counter hand that makes a full revolution every 10 seconds, once the chronograph is activated.  Talk about sick and innovative.  I love it.  Congratulations Zenith, you are back on the map.