There was an awesome article in The New York Times this week about watches being rediscovered by the cell phone generation. If you have yet to see it, I definitely recommend you check it out:
In today’s world, watches certainly are not necessary to find out what time it is. There seem to be cell phones and apple products everywhere you look. I wrote a blog a while back about when a couple buddies and I went out to brunch, someone asked what time it was and two of us reached for our cell phones. We all had nice watches on at the time…
Once cell phones became prevalent in our society, many people thought watches would become obsolete. After all, they are no longer as necessary. But in the end, is the time what watches are all about?
Musician John Mayer is a huge watch collector, and in addition to having a great last name, he has an awesome outlook on watches. He was once quoted as saying, “A man’s got two shots for jewelry: a wedding ring and a watch. The watch is a lot easier to get on and off than a wedding ring.”
There are not many way for a man to express himself in a material sense. The best quote in the NY Times article is Mr. Thoreson’s about how a watch is “an understated statement about your station in life, your taste level.” Watches are not just timepieces, and clearly that message is being accepted by the cell phone generation.
Last Sunday morning I went out to brunch with four friends of mine. Four of the five of us were wearing nice watches. One was wearing a Hublot Big Bang, one was wearing a Tag Heuer, another was wearing a SuperOcean Steelfish and I was wearing a Chronomat B01. It was a nice little collection the four of us had going together.
After I ordered some delicious blueberry pancakes, my one friend asked what time it was. My buddy who was wearing the Hublot brought out his Blackberry, looked at it for a second and said, “12:15.” I could not believe it! I immediately asked him, “Did you really just take out your cell phone to see what time it is?” The guy was rocking a ridiculously sick 44mm Big Bang!
We then had a short conversation as to the overall purpose of a nice watch. We all love watches obviously; four of us were wearing one at that time, and our other friend owns a really nice two-tone Rolex. When asked what the time was though, my one friend still looked at his Blackberry.
If you think about it, watches are really one of the only ways a man can express himself from a material standpoint. Musician John Mayer, who is a huge watch collector, had a great quote: “A man’s got two shots for jewelry: a wedding ring and a watch. The watch is a lot easier to get on and off than a wedding ring.”
Why do you wear a watch? Is it because it makes you happy and puts you in a good mood, or do you wear one primarily to know the time?