Brand Sponsorship

Who would you want as your sponsor?

I always love seeing which watch brands famous actors, athletes, musicians and events are sponsored by.  I was fortunate enough to go to Wimbledon a couple years ago, and Rolex was everywhere at the All England Club.  Meanwhile, I could not help but notice Rory Mcllroy had an Audemars Piguet patch on his shirtsleeve while playing the Masters a couple weeks ago and rocked an AP stainless steel Royal Oak Chronograph with a silver dial once he was done.  I love that AP by the way!

I am now reading that Longines is the official timekeeper of the upcoming Kentucky Derby and that the winner of this year’s race will get a Longines Column-Wheel Chronograph.  I remember Hublot was the official timekeeper of this past summer’s World Cup in South Africa and how a huge Hublot digital game clock was used and held up when substitutions were made.

I cannot help but dream about which brand I would choose as my sponsor if I had my choice of the litter.  You probably have never seen Patek Philippe sponsoring a person or an event because they never have!  Regardless of who you are or what you do, Patek Philippe never gives out a watch for free.  If they did, however, and were part of the field, what watch brand would you choose as your sponsor?  Would you go with a big brand name or a brand that flies more under the radar?

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